Serial bank robber Willie Sutton was once asked why he robbed banks.
According to legend, his answer was:
– “Because that’s where the money is.” –
If you put your moral cudgel aside for a moment, you can learn a lot from this statement:
Your perfect target group are people who have money.
That simple, yes.
This doesn't mean that you iceland phone number list have to change your industry and leave your target audience, you just have to change your target audience within the industry.
Here is an example:
My content creator business called Schreibsuchti started as a website for creative writing .
Yes, I gave tips and advice for creative writing, journaling and freewriting.
But I quickly realized that most people who engage in creative writing do so only as a hobby .
You don’t want to and ca n’t spend any money.
You want to pass the time and just write something nice on the side.
On the other hand, I noticed that my articles on topics such as blogging , online content and headlines were getting a lot more clicks.
So I decided to change my target audience without changing my actual topic.