More feedback through topic monitoring

[Shishirgano9]

Many users exchange ideas about topics but do not mention brands and products. However, these posts also provide valuable information, which is why they must be identified as part of topic monitoring.

The setup is usually more complex than brand monitoring 99 acres database and requires significantly more effort in research and setup. Users' statements and sentences must be systematically recorded and translated for the crawler. Tools such as Google Trends, the Keyword Planner and the initial insights from brand monitoring help with this.

For the Pampers brand, this means that synonyms, areas of application or problems related to diapers should be searched for. Possible scenarios could be, for example, that "wonder bottom" is searched for in connection with "baby / toddler / son / daughter". It is important that all searches are systematically documented in order to set up the searches conceptually correctly and avoid additional work. The use of wildcards, NEAR and AND operators helps to cover several possibilities with one search.