Here is a list of important elements of a good welcome email:
An introductory note to welcome and greet the subscriber. A touch of personalization would be effective here.
A subscription confirmation link should always be added to this email for double opt-in.
The subject line of a welcome email should always be pleasant and have a personal touch.
The body of the welcome email should include a list of benefits the subscriber will gain by connecting with your brand.
Part of the email should be dedicated to an Introduction to the brand.
A link to your privacy policy to reassure your new subscribers that you won't misuse their contact information.
A light introduction to your primary product or service. (Don't go into a hard sell. Just let subscribers know what you're selling and why it's beneficial) .
What is the best way to get email list subscribers?
Building an email list of subscribers is the first step to an amazing email marketing campaign. If no one subscribes to your list, you can’t send welcome emails.
Hello Bar allows you to quickly and easily collect email list subscribers from any page on your website. For example, install a top bar that shows your offer and invites them to subscribe.
Top bars aren’t the only option. Sliders can also work well, especially when they’re set to delay so they don’t appear the moment a visitor arrives on your page.
Exit pop-ups are your last-ditch attempt to subscribe. When a visitor's mouse moves towards advertising database the browser's close button, they will see an exit pop-up.
Use stripes in different styles to convince people to sign up. Make sure you have a warm welcome email in the wings to greet those subscribers right away.
Welcome email with best practices
A well-crafted welcome email can deliver a great return on investment. We've compiled some best practices to focus on when creating and managing a welcome email series.
Use Double Opt-in : A good way to ensure high delivery rates is to use a double opt-in process. You can implement double opt-in by asking users to confirm their subscription via a separate landing page or email before you actually add them to your mailing list.