And do you know how many people signed up for my seminar in the end?
Exactly zero."
– Spiegel bestseller author Wlad Jachtchenko in the Schreibsuchti Show
The goal of content marketing is not to sell – that’s what copywriting is for .
You can try to sell, but indonesia phone number list you'll only earn pennies.
Why?
Here's the secret:
The money is in the list.
Say:
The goal of content marketing is to build a list of prospects.
No longer.
And nothing less.
In step 5 we built an effective call to action.
This call to action always has only one goal:
The list.
Through your call to action you should always try to:
The email
The phone number
or the address
of your prospect.
Of course with permission to contact him.
Too many entrepreneurs want to sell immediately.
It's like proposing marriage on the first date.
You only get rejections.
So:
Focus on the list – especially the email list.
But here too:
Don't just say: Get on my list.
Instead, offer your counterpart a deal that is so good that he or she can hardly say no.
Offering in exchange for the email:
A checklist
An e-book (a guide)
A small online course
An audio program
A white paper
An exclusive study with industry knowledge
The more valuable for the reader, the better.
These exchange objects are called "lead magnets" - because they are intended to collect leads (contact information).