This helped marketing and sales collaborate

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Social selling is effective at targeting high-value accounts. 99 percent of B2B marketers rank account-based sales (ABS) and marketing as an ape sales strategy. However, an ABS approach can be an epensive and etensive undertaking, especially for smaller sales teams. Luckily, there’s an effective alternative: Social selling I’ve witnessed this first-hand at Leadfeeder, and so have our customers, Like Metadata, for eample.


Using Leadfeeder, they cranked up the dial on their social sales. to create mini-ABS indonesia cell phone number list campaigns that generated leads. Director of growth, Logan Neveau, set up custom feeds with appropriate filters in Leadfeeder to track visits from high-value accounts. b2b social selling abs campaign “The big value with Leadfeeder, is understanding which targeted accounts have come to our website and what pages they’ve looked at before we’ve even begun an engagement with them.


” Based on the account’s on-site activity, they gauged the level of engagement and validated the account by “gut-checking” it against their ideal client profile (ICP). After being qualified, the lead was “open” to the entire team. Then, team members connected with the account were able to initiate conversation or introduce a connection. “We send the email alert to the entire sales, marketing and senior leadership team.