Monthly video views for tools that offer some free access.

[kexej28769@nongnue]

Our SEO tools videos that offer some form of free access attract high views and engagement because they are for people who are new to them.




To put this into context, if you add up the uganda number data for these top 4 videos each month, they outperform all other 35 videos on our Help Hub:



Video views of some free-access tools vs. all other 35 videos on Help Hub

What did we learn?
By mirroring your customer’s language and focusing on searcher intent, you can get your content in front of people looking for answers before they need to be reached. If your team is answering the same questions every day, figure out where your content is lacking and think about what you can do in the way of video or images to help searchers when they get stuck.

Most SEO work doesn't have an immediate impact, so track when you make changes and monitor your traffic to create a correlation between the visitors to your guides and the changes you make. Try testing updates on a subset of pages and tracking the results. Then roll out the updates to the rest of your pages.