Now that you have a pretty long list of keywords, we need to see how they fit into the real world of search. If I’ve learned anything in the last nine years of SEO, it’s that I don’t know what people are searching for. I can only make assumptions and then validate my thinking against actual search volume. I validated my list of predicted keywords in Google’s Adwords Keyword Tool. To do this, all you have to do is enter your list of potential keywords into the box and let it split. You can expand with the results or narrow it down to be more precise. Just make sure you stay consistent.
Once I pull the keyword volumes, I put them into an Excel spreadsheet and I create a huge list. I don't pay much attention to the volume at this point, because I don't want to get distracted. I just keep loading up the brazil whatsapp data list with keywords, volume, and competitiveness.
Now that I have my list of keywords and potential volume, I set it aside. I walk away and switch gears to something else, because at this point I am pretty tired of keyword research. Once my mind has cleared, I come back and review my list. If the list is really long, I will delete any keywords on the list that fall below a certain volume. If I have thousands of keywords, my pain threshold might be 500 searches per month. If it is a small list, this might be reduced to 50. It is very relative and depends on the industry and target market.
The next step is to score each word accordingly. You need to look at each piece of work and think about how it relates to your actual product or service. You can rate this high, medium, and low, or you can use a numerical scale. Whatever the job, just make sure it’s clear which words are important and which are irrelevant or less important.
Once I have my list of relevance, I create a weighted score for each keyword. I usually take the relevance score and multiply this number by the actual volume.
Now I start digging into keywords. I want to say I don't, but I do. I've been doing this for years, I can just "see" the problems or anomalies. I see trends and I can see if something is wrong. Maybe the keyword has other unrelated meanings (you can check this out my Google Googling) and the traffic volume is distorted.
Now I take a step back and look at the list. Which keywords have high volume, are closely aligned with the customer offering, and aren’t cluttered with over-targeting by competitors? I think of this as “knowing your game,” which is similar to what I do with my kids. You can win in a lot of places, so you have to target what matters.
Now I pick three really competitive words with good volume that I believe we can win on with effort. Long term effort, not overnight effort. These are our big boys and the words we will push until we win. Note that three could be 100 if your site is much larger. Again, this process varies based on industry,
Next, I choose about seventeen secondary keywords. These are long tail or less competitive terms that are still good. These are phrases we can win faster, but they won't have as many numbers as the three we just chose. As I mentioned above, this number varies. It could be seventeen or it could be 2,000.
Finally I go through the list to see what is left. I try and assign these to blog posts, tags, or categories. Whenever possible, I give the client suggestions for possible blog post titles so we can capture keywords.