Lead Generation and Customer Success

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All these things make open rate not a very accurate and reliable metric for your business, so don’t focus too much on it. Formula: open rate = (total emails opened / total emails delivered) x 100​​ Business insight: even if not 100% accurate, an open rate can give you an idea about the effectiveness of your subject line, whether it was interesting and compelling to the recipients or not. It also hints at whether recipients are interested in your content. Beyond individual campaigns, though, reviewing changes in your open rate between multiple sends can offer crucial insights, especially if you’re reaching the same audience.

Monitoring the shifts can help you identify patterns in engagement. Curious ecuador whatsapp data if your open rate is good? An average open rate for small businesses using email marketing is around 36%, based on data reported by SiteGround. If your open rates tend to be much lower, consider applying the following tips. Ideas for improvement: if you want to improve your open rates, make sure to write emails that people will read – experiment with the length, style, and tone of your subject lines. Use personalization in the subject line, as well as emojis, and try different sending times to find out what time of day your subscribers are most active and more likely to open an email.

Click-to-open rateThe click-to-open rate is another popular email metric that reveals how many people clicked on any links inside your email. If, for example, you have included a link or button to a special discount, the click-to-open rate will indicate what percentage of your recipients clicked on it to learn more about your offer. To determine if your click-to-open rate is good enough, you should track it for each email campaign and analyze the trends over time. Based on data provided by SiteGround, the average click-to-open rate for small business owners is approximately 6.