Free trial or subscription calls to action are types of calls to action that encourage users to try a service or sign up for content for free or at a reduced rate. These CTAs are especially effective for software-as-a-service (SaaS) companies, online publications, and subscription-based businesses.
This IMPACT+ subscription CTA is a great example of this type of call to action.
Impactplus pop-up window
Image via IMPACT+
You can streamline your free calls to action/subscriptions by:
Highlighting the value proposition
Using action language that creates a sense of immediacy
8. Calls to action at the event
Event promotion CTAs are essential when hosting webinars, conferences, or workshops. The goal of these business owner database types of CTAs is to encourage event registration.
Your call to action could be “Save Your Seat” or “Join the Webinar.” The key to creating an effective event promotion CTA is to emphasize the value of attending. For example, if you’re hosting a marketing workshop, your CTA could be “Learn to Double Your Sales – Register Now!” Check out this “Save My Seat” event promotion CTA.
Time-based CTA
Image via WordStream
CTA Feedback
“We value your opinion!” Sound familiar? These call-to-action backlinks are perfect for businesses looking to improve their products, services, or overall customer experience .
They give you a direct line to the customer’s thoughts, feelings, and experiences. For example, “Share your thoughts” or “Take our quick survey.” The key is to make the CTA easy and appealing for people to provide feedback.
These CTAs can help you collect important data to optimize your CTAs and other aspects of your business. You can even get feedback from offline sources through a QR code with a powerful CTA.