The value of generating higher quality leads

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From news mentions, job role changes, or status posts, LinkedIn Sales Navigator keeps you updated on account-related news that you can use to personalize your outreach. Consultant Bryan McWilliams, for eample, shares an instance where he was notified that a director-level client was moving to a new decision-making role. Bryan quickly reached out with a congratulatory message.


And thanks to his swift and personalized interaction, he closed the deal. and aligning new zealand cell phone number list sales and marketing teams Regardless of your approach to lead generation, misalignment between marketing and sales will kill your sales force productivity. Epanding on Rimma’s observation that: “personalization at the account level requires sales and marketing to be in sync on account-specific messaging”.


99 percent of B2B marketers say account-based sales and marketing initiatives generate better ROI and above-average deal size. Account-based marketing works. It’s an effective strategy for lead generation because it forces marketing and sales teams to unite under a well-defined common goal. With sales and marketing agreeing on lead generation objectives, they’re better equipped to tailor account-specific messages, craft highly relevant content, and eecute a go-to-market strategy that generates higher quality leads.