However, at present, some merchants are not buying into the full-site promotion. The merchants' questions are focused on the "pay-free linkage." According to the official introduction, the pay-free linkage is to leverage the global traffic of the Taobao system through payment, including search recommendation and content scenario advertising traffic and natural traffic integrated with search and push. But merchants have noticed something wrong. "In the past, we could get good free traffic after paying for traffic. Now the full-site promotion combines paid traffic with free traffic. Doesn't it mean that all the traffic we can get has to be paid for?" said a merchant. It is worth noting that more than two months have passed since Alimama released the full-site promotion. At present, the full-site promotion is not yet open to all merchants. Only some merchants participating in the internal test can use it.
Some merchants are still waiting to see how iran phone code the full-site promotion performs. On the 28th of the month, Alimama Digital Marketing released data on the first day of the full-site promotion.With the help of tens of thousands of merchants in the internal test had a good start and a month-on-month growth on the first day. Among them, the sales of brand products such as Tineco Tracing exceeded 10 million. The data is still impressive. However, sober merchants not only want to look at the transaction data, but also want to know how much these merchants with good performance spend on full-site promotion. Compared with other promotion plans, whether the cost of full-site promotion has increased. Moreover, most of the official data given are the conversion data of brand merchants after using full-site promotion. Can small and medium-sized merchants get the same effect? After all, it is not important for merchants to use what marketing tools.
What is important is whether the new marketing tools can bring real growth to their business. This is a set of insights into product manager capabilities that I have accumulated in my many years of deep cultivation in the product field. Different from the general articles on the market such as "Product Capability Model of Large Manufacturers", "Five Basic Capabilities of Products", "Six Core Capabilities of Products" and even "Nine Basic Skills of Products", I try to share some of the ability elements that I think are crucial for product managers based on actual experience, and provide a more practical and instructive reference for product managers who are eager to change jobs or are struggling in basic positions.Help everyone to keep moving forward and growing on the road of product managers. At the same time, I also look forward to communicating and sharing experiences with more peers to make progress together.