professionalism;
(inter)activity;
client focus.
Regarding the channels, Hyves and LinkedIn have been dropped and Google+ has been added. During workshops at institutions, we hardly hear Hyves anymore and the social use of LinkedIn is mainly interesting for discussions by individuals. Because this edition also focuses on corporate accounts, we have left this out of scope.
The measurement areas are weighted per channel. For example, interactivity on Twitter counts more (60%) than on YouTube (20%). New this year is the awarding of minus points to institutions that had an extremely skewed ratio between sent and received mentions. Finally, the membership database of GGZ-Nederland was used to compile a list of mental health institutions.
Highlights from the research
Twitter
The most important results for Twitter .
Attendance doubled compared to last year: 66% in 2012.
Noteworthy: of the 88 institutions present, 20 cannot be found via Twitter search.
Average number of followers: 457! (last year just over 100).
Interaction: On average, institutions were contacted 136 times (@…) in nine months, while in the same period they only sent a mention to others 49 times.
Client focus: 30% of institutions use the word 'patient' or 'client' 0 times in their tweets.
The penultimate bullet answers the question in the title: unfortunately, mental health care does not always talk back. In addition, there are many institutions that never use the word patient or client. It is too dangerous to draw hard conclusions from this, but it is at least a striking statistic.
twitter client focus
Image: Number of tweets containing the words client and/or patient
Facebook
The most important results for Facebook .
Average number of fans: 114 (last year only 7!).
Professionalism: just over half have a fully equipped page: 53%.
Activity: more than half post no more than 10 messages in two months.
Interactivity: 24 out of 62 institutions (almost 40%) receive 0 responses in two months.
Client focus: in just over half of the posts there is a balance between internal and external news.
Judging by the increased number of fans, interested parties are increasingly finding their way to the Facebook accounts of institutions. Looking at the interaction, they are still mainly platforms where information is sent. thailand telegram Almost 40% receives 0 reactions to posts in two months.
facebook comments
Image: Number of comments institutions receive on Facebook posts
YouTube
The most important results for YouTube .
Attendance from 25% in 2011 to 41% in 2012.
Professionalism: 76% have a nicely decorated account.
Activity: Just under a quarter uploaded zero videos in 2012.
Interactivity: Only 8 of the 55 attendees posted comments.
Client-centricity: 48 of the 55 videos are client-centric
It is remarkable that people hardly react to the videos of mental health institutions on YouTube. Despite the fact that the videos of most institutions have been viewed between 1000 and 5000 times. YouTube is therefore the channel with the least interaction.