No one knows better than you which users have the best relationships with you and your business.
This may include, for example, leads generated at a certain stage that have not yet converted.
Developing a series of ads for them will increase your chances of success and getting more conversions.
Objective: Reach users who perform a specific action
The main objective of any display campaign is to get the user (or visitor) to move through the sales funnel.
The best way to do this is to identify those who have bolivia phone number list performed specific actions on your site and offer them new and relevant content - a discount or a freebie (for ecommerce sites), a PDF or a white paper (for B2B sites), etc.
The best thing you can do is create specific campaigns tailored to individual sites visited, which will help you create ad copy that is working with your audience.
The pages your audience visits or the actions they take can also tell you where they are in the funnel, which will also help you create the right ads.
Dynamic remarketing (see details in the checklist) is also a good option to achieve this goal.
Objective:
Working with existing customers is crucial – the reach of real customers is not as wide as the options above, but they are your most loyal audience.
New features, special offers, similar products – these are just a few examples of what you can use to retain your audience with display campaigns.
Your best bet is to use your CRM's customer lists, including, for example, customers who have purchased specific types of products (to offer them similar products or special offers) or long-term customers who need alerts when new products are launched.
Exclude irrelevant audiences
While you're choosing who you want to reach, you also have the option to adjust parameters that determine who you don't want to reach, even between two existing niches.