This will clearly give the consumer

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An understanding of the purpose, functions, convenience and benefit of the advertised object. In addition, advertising can display the types of functioning of the product that will be used in reality. The advertising publication can reflect: Pictures or videos showing the use of the advertised product. An object in the context of its intended use for a specific group of users. For example, advertising board games for teenagers should reflect the positive emotions of players during the game. Practical benefit in eliminating difficulties that this product should bring.

For example, an application with which it is easy Morocco cell phone number list to develop a website should show entrepreneurs the benefits and advantages of a high-quality, well-functioning landing page. Photos taken by customers or those that show the characteristics of potential consumers, in the case of purchasing a product for someone: for example, choosing a gift for a child by his relatives. Focus on people, not the company This advice is definitely valuable for large brands from the b2b segment. They constantly bring their company to the forefront: they place a logo, examples of a unique brand product. This approach to creating creative for advertising publications distances the brand from consumers, does not allow for a more personal contact, perception: such ads give the impression of the company as a huge building with a unique logo.

Behind these images there is always a large team of specialists, and they have something to show - this is what will be interesting to customers. Implementation: Show in your publications the professional team that makes up the brand: those employees who directly communicate with customers, or work on creating a product, influence the fate of the company, conduct online meetings and do design. The Selectel brand, which deals with cloud services and also provides data center offerings, posts photos of employees and their expert answers to user queries on the topic of the brand's area of ​​activity on its Instagram profile.