Surveys: There are multiple tools that you can survey visitors who click the x button at the top. There is a risk of frustrating the visitor, but they may be able to find useful information.
Testing: Testing helps you experiment with multiple layouts, styles, call-to-action buttons, and more.
Finally, you need to double-check everything to understand if your optimization efforts are paying off and if they are reducing the bounce rate on your site.
Quality images are one of the best ways to grab attention, keep people on your site longer, and reduce bounce rates.
Today's websites go to great lengths to post quality photos and even design custom images to make their blogs and websites look great.
For example, on this page about employee coaching templates, there are many images of their templates to draw the reader in and give them a sense of what's to come.
Stock photography sites offer a wealth of professional photos that you can start using. However, the trend now is towards custom images as they look much more professional.
You can use these images to work as backgrounds, slides, or as images within the article. For example, HiverHq replaced their list of pros and cons in their post about customer support with one giant image.
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Optimize for relevance
Page load times are important. But even owner/partner/shareholder email lists important is following best practices for formatting your content. One of the most notable reasons for high bounce rates is the lack of relevance of your content.
According to this post on website feedback, you can use customer feedback surveys, NPS scores , or exit surveys to gather feedback and optimize your site based on suggestions.
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Only a few sites can produce content that effectively targets the right keywords. Instead of offering something remotely relevant to the target keywords, create something exceptionally useful and highly relevant. Optimize for relevance more than anything else.
For example, this post on how to get rid of overdue invoices offers a free collection of email templates that readers will find extremely useful. They will pause for a second to download the template and then read the rest of the article. This is a great example of how to optimize a post for relevance.
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When you're aiming to rank for a particular keyword, make sure that the content on the page is completely relevant to the search query. User intent is the name of the game.