Marketing research is needed at all stages of business development

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5. Selecting a performer
It is necessary to decide who will conduct the research and data analysis. Sometimes the company can use its own resources if there is a marketer or analyst on staff.

But for large-scale, complex studies, especially in other cities, specialized agencies are involved. Most often, this requires significant financial investments. The cost depends on the type and area of ​​the study, the sample size, and how difficult it is to find the necessary audience representatives.

After collecting the information, they analyze the data and prepare a venezuela phone number list report in the form of a document or visual presentation. It will need to be shared with all interested employees of the company.

Let's sum it up
Research is the collection of data about the market, competitors, and consumers. It is often used in marketing and management.

It allows you to obtain information for making the right decisions, facilitates management, helps to evaluate the efficiency of activities or find the causes of a problem. It also provides operational information about changes in the competitive environment of the business, helps to notice possible threats to the company in time.

There are several main types of research: desk and field, qualitative and quantitative. In addition, there are separate methods and approaches. For each business task, they need to be selected individually.

Desk research can be used to analyze information about the market and competitors. Field research is more often used to obtain data from consumers.
To conduct marketing research and collect the necessary data, you need to define its goals and objectives, select the necessary methods, describe the audience requirements, and develop a toolkit and work plan. The results of the research can be analyzed using one of the marketing models.