At Emarsys, we’re all about bringing power to the marketer. That’s because we know today’s marketers are under considerable pressure to drive customer growth and revenue with less time, resources, and budget. That’s why we empower them with an omnichannel customer engagement platform that is purpose-built to accelerate business outcomes.
We are pleased and honored to be recognized as a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q1 2022. We don’t view this as some notch in a belt of accolades or an opportunity for a humble brag, but rather a confirmation that we’re truly delivering on our promise to empower marketers — and specifically in this case, email marketers.
For the report, Forrester australia phone number list conducted a 24-criterion evaluation of email marketing service providers, identified the 13 most significant ones, and researched, analyzed, and scored them. Let’s take a look at the key areas where we believe Emarsys excelled and why that matters for empowering email marketers.
Campaign Management
“Emarsys’s top-notch campaign management delivers against its promise to empower email marketers.”
— The Forrester Wave™: Email Marketing Service Providers, Q1 2022 report
As an email marketer, you invest a good portion of your time, energy, and marketing genius into campaigns. This makes sense, considering your marketing campaigns are the most integral part of building customer relationships and then nurturing them into revenue and growth opportunities.
But with everything else on your plate, you simply don’t have the luxury of devoting all your time into campaigns. What’s more, you certainly don’t have time to deal with a platform that makes setting up and executing campaigns overly cumbersome or tedious. Marketing technology should accommodate the marketer using it, and it should not make the marketer bend to its will.