Email Marketing

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Referral deals
If you work with a company that runs “refer a friend” type promotions where a user has to enter information for their friend to get a discount, GDPR is going to make a difference for you. Consent to data collection is an important part of GDPR and in these types of promotions, the person being referred cannot explicitly consent to their information being collected. Under GDPR, it is possible to continue this practice, but it all depends on how that information is being used. If you store the belgium number data of the person being referred and use it for marketing purposes, it would be a violation of GDPR standards. However, if you do not store or process this information, you are fine.


If you’re an email marketer and already follow industry best practices like only sending messages to people who explicitly opt in to your list and making it easy for people to unsubscribe, the good news is that you’re probably in pretty good shape. As far as email marketing is concerned, GDPR will have the biggest impact on those who do things that are already considered sketchy, like buying contact lists or not making it clear when someone is signing up to receive emails from you.

Even if you think you’re good to go, it’s still a good time to review your contacts and double-check that your European contacts have indeed opted in to your list and that it was clear what they were signing up for. If any of your contacts don’t have their country listed or you’re not sure how they opted in, you may want to either remove them from your list or put them in a separate segment so they don’t receive any messages from you until you figure it out. Even if you’re sure your European contacts have opted in, there’s no harm in sending them an email confirming that they’d like to continue receiving messages from you.

Creating a double opt-in process is not mandatory, but it would be a good idea as it helps to remove any doubt as to whether a person has agreed to be on your list or not. While you are at it, take a look at the forms that people use to sign up to be on your list and make sure they are GDPR compliant, without pre-checked boxes and that the fact that they are agreeing to receive emails from you is very clear.