Bot Traffic Report. Source: Incapsula

[kexej28769@nongnue]

Boat traffic
A bot is a piece of software that runs automated scripts on the Internet for various purposes.




In either case, this type of traffic is not useful for your reporting and can be even more damaging than spam, both because of the amount and because it is difficult to identify (and therefore filter out).

It's worth mentioning that bots can be blocked from belgium number data server to prevent them from accessing your site entirely, but this usually involves editing sensitive files that require advanced technical knowledge, and as I said earlier, there are also good bots.

So, unless you are receiving a direct attack that is draining your resources, I recommend that you just filter them out in Google Analytics.

In which reports can you see bot traffic?
Bots will usually show up as direct traffic in Google Analytics , so you will need to look for patterns in other dimensions to be able to filter it out. For example, large companies that use bots to navigate the internet usually have a unique service provider.

I will go into more detail on this below.

Internal traffic
Most users are concerned and worried about spam, which is normal — no one likes a strange URL showing up in their reports. However, spam is not the biggest threat to your Google Analytics.