Here are the key takeaways from this Shopify success story:
Your first focus should be on the quality of the items you produce and or sell
Ensure your customers have the best experience
Offer holistic product experience advice
Have an effective marketing strategy
Shopify success story – Black Halo
Black Halo is an LA clothing line that sells luxury clothing for women. Founded by Laurel Berman in 2002, it’s known for brands such as Jackie O and other contemporary dress designs.
They’re an ecommerce venezuela phone number list wholesaler of tailor-made dresses, two-piece clothes, and jumpsuits for business events, galas, cocktails, and evening parties.
It’s one of the many Shopify clothing stores that have found success on the platform. Here’s how they managed that.
What are they doing well?
Black Halo was formed to reach a particular market niche, the high-end market. For instance, their Jackie O dress, which has earned them publicity, has been worn by celebrities like Meghan Markle.
Besides having a specialized market niche, Black Halo’s pieces were made with specific occasions in mind. Therefore, their target audience is even more niche.
Through their Shopify platform, they’ve been able to create a website design that represents their glamorous image. Most of their pictures are crisp and the site is easy to navigate.