Interview with Marco Lutzu

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Copywriting, the art of writing to sell, is one of the main activities to include in your marketing : knowing how to use words well will help you get into people's minds and convince them to become your customers, buying your services or products. It is therefore a question of learning to communicate with potential customers in a way that provokes a "direct response": the purchase of what you propose.

When talking about direct response copywriting , we cannot fail to mention the expert in this discipline in Italy: Marco Lutzu , better known as Dr. Lutz. Marco founded the Copy chinese student data Academy, the first Italian copywriting academy; he created CertifiCopy, a 12-month course to become a copywriter; he is the author of Vanna Marketing , a text in which he explores the manipulation and marketing techniques used by the greatest scammers in history, and of Scrivere Per Vendere , a true manual of persuasive writing, defined as “the Bible of Copywriting”.


Recently, I had the chance to have a chat with Marco Lutzu and today I'll tell you what we said! Are you ready to take notes? Hi Marco, welcome and thank you for agreeing to have a chat with us at NumeroVerde800. Can you explain to us better what direct response copywriting means?