What are they doing well?
The store has everything under one roof. In addition to hair products, they sell beauty products as well.
Furthermore, on moving to Shopify, Divatress moved their email marketing functions from Mailchimp to Omnisend. They stopped using basic email marketing functions and netherlands phone number list opted for a more automated solution that would support their growing business.
They also embraced SMS marketing. Part of this landing page email and SMS marketing strategy involved using popups to get more visitors to convert. Here’s what that looks like.
What are the results? Key takeaways?
With Shopify and Omnisend, they’ve been able to manage their growing customer base with their limited staff.
Part of the challenge of being a small business is not being able to employ enough people as the business grows.
But with automated marketing functions, part of the staff’s work is taken care of.