Mistake #1: The word “ newsletter .”
“Subscribe to our newsletter”,
the reader (potential customer) has no benefit at all.
Let’s be honest, nobody gets up on a Monday and thinks:
“Wow, I really need another newsletter that I can subscribe to.”
Therefore, instead of making an offer with a newsletter,
you make uk phone number list an offer with a guide
and exchange this guide for the email address.
Mistake #2: “Why should I do this?”
Namely the call-to-action:
“Call us.”
Why would he call you?
Imagine that the person you are talking to is introverted and doesn't like talking on the phone.
Then he asks himself:
“Oh, what awaits me there?”
“Do I have to talk to a real person or is it just a computer voice?”
“Am I being sold something?”
“Do I have to disclose my data?”
“Do I have to give my date of birth?”
And all kinds of questions that he then asks himself and therefore doesn't even call.
The solution:
Tell him exactly what to expect when he calls.
Minimize any risk
Take away his worries about being sold something or being disadvantaged.
Therefore, the call-to-action can look like this:
“We’ll show you three ways to save taxes today.”
That is the advantage.
The benefit for the reader.
Why he is contacting/calling you in the first place.
“Book a free consultation here.”
The word “free” is important and “consultation” means that it is not a sales pitch.