The most important trends for (online) communication & content
The way online video is used continues to evolve. Online video is here to stay, but how do you know what works best? Thanks to the arrival of Facebook Watch , among other things , online video continues to grow. So keep a close eye on these five online video trends .
Tip (in 1 minute): Subtitle your video with this trick. Handy!
Instagram Stories has gained a lot of new features this year, making it increasingly interesting for many brands. But how can you integrate Stories for storytelling elements? How do you start a story? And where are the opportunities?
Stories are just one part of 'the visual revolution of 2017'. With fast (and affordable) connections, good smartphones with lots of memory and various image editing apps, you as a content creator have the opportunity to clarify and strengthen your message. Which of these trends in visual
Employee advocacy is also on the rise. Involving heavy construction contractors email list your employees helps spread content. How? By turning your employees into ambassadors in your content strategy.
To recap:
5 Online Video Trends to Watch in 2017
Why You Should Use Instagram Stories for Storytelling
The visual revolution of 2017: these are the trends in visual language
Turn your employees into ambassadors in your content strategy
Instagram StoriesTone of voice & microcopy
The choice for 'you' or 'you' in your communication with your target group is a crucial part of designing and using your tone of voice . In order to strike the right chord, it is important to know what the tone of voice consists of. How do you ensure a consistent spoken language? Which form of address suits your brand? With these four steps you will come to a well-considered choice: to use the informal 'you' or not?
If you visit any website, you will find microcopy anyway . The mini-texts on order buttons, newsletter subscriptions, downloads and information requests are often forgotten or underestimated. Important to take into account for your brand strategy. Microcopy can make or break your conversion: this is how you increase your conversion with one sentence .