5 Key Takeaways for Grocery Brands and Retailers
Grocery shopping sure looks a lot different than it did in early 2020. Brands and retailers must adapt their approaches to attract and convert grocery and CPG shoppers, whether they’re shopping online, in-store, or some combination of the two.
Here are our five key takeaways from our latest survey.
Some expected consumers to return to their pre-Covid shopping habits once vaccines were widely available. But that hasn’t been the case.
Today, 71% of consumers greece phone number list have purchased grocery or CPG products online in the most recent three months, driven by motivations including time savings, less likelihood of impulse purchases, and safety, among others. And over half say the portion of their grocery and CPG budget that’s spent online has increased in the last 12 months.
Online grocery and CPG shoppers have nearly endless options. You must ensure you have a strong strategy in place to attract these consumers.
In-Store Grocery Shopping Continues to Thrive
Though consumers are embracing the convenience of browsing and buying groceries online, that doesn’t mean brick-and-mortar grocery is dead.
95% of those we surveyed have made a grocery or CPG purchase in a brick-and-mortar store in the most recent 90 days. And 97% of online grocery shoppers also shop in-store.
While it makes sense to invest in digital, don’t do so at the peril of your brick-and-mortar locations. Instead, make it a priority to deliver winning, seamless experiences across all channels.