Segmentation is the process of dividing a market into specific subgroups. These groups are called segments. Marketers use segmentation to better understand their customers and target their needs.
There are two types of segmentation:
Demographic segmentation , which divides a population into different groups based on common characteristics.
Psychographic segmentation, which divides the population into groups based on their characteristics and behaviors.
How to segment
The complexity of data and audience insights can provide an infinite number of segmentation options, so smaller business owners may find it too complicated, overwhelmed, and unsure where to start. Our advice is: “Simplicity is power . ”
The types of segmentation you prefer may vary depending on your industry, your current business goals, and the products and services you offer. Start with the basics, which are:
demographic data,
customer journey,
interests and needs,
location,
behavior,
involvement.
Demographic segmentation
This is the most common type of segmentation used by marketers Spain WhatsApp Number Data who want to better understand their customers. It helps them identify which customers are most likely to buy their product or service and allows them to tailor their marketing messages. Demographic segmentation can be done by age, income, gender, education, and occupation. By becoming more personalized to your ideal customer and tailoring your campaign messaging, content, and formatting to them, you can increase engagement and conversions .
Abandonment and unfinished order rates
Tired of seeing abandoned carts on your online store? You’re not alone. In 2021, nearly 80% of online orders were incomplete. Re-engaging with these visitors with a concise and personalized email , also known as a newsletter , can help you win back up to 1/3 of those lost sales.
For example: Use a specific product or service to segment customers who viewed the same or similar product and deliver relevant messages during the customer’s current purchase stage. Automated abandonment email flows are triggered when a customer views a product and then closes their browser, while another flow offering an incentive to purchase is triggered when a customer adds a product to their cart before leaving. Also, strengthen your community and brand identity with welcome and thank you flows. This will extend the “lifecycle” of each individual customer by making them feel seen and appreciated.