processing of their data by third parties. In doing so, their contact has been "sold" to the companies that create the databases (to put it simply and briefly).
Buying these contact lists could be a good lead generation method if we go to "skim" those who are interested in your business. How? Here is the example of a car dealership that wants business owner phone numbers list to promote the possibility of booking a free test drive:
Buy a database of profiled users (area, gender, age)
SENDER: XYZ Dealership (use custom sender)
SMS TEXT: “We know how important it is to take a test drive before buying a car. Find out more and book a free test drive now: check the privacy policy and give the dealership consent to send marketing communications. In this case, these users can be automatically added to a contact list owned by the dealership itself and enter the famous “sales funnel”.
Lead generation by purchasing a database is an interesting strategy, as long as you give the user the opportunity to evaluate whether or not they are interested in continuing the “relationship” with your company. If you don’t do this, you risk sending emails and SMS to people who are not interested in you at all, lowering the conversion rate of your campaigns with a possible boomerang effect, that is, making your brand perceived as “spammy”.
Send an SMS like this to the entire database
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