Lash Fary, founder of Distinctive Assets, says putting the bags together is a “year-round planning process.”
“We seek out fun, fabulous, indulgent, and even functional products and services,” Lash says.
“We aren’t concerned with the price tag. We simply want to compile a gift bag where busy celebrities can find new beauty products, off-the-beaten path trips, and even items to share with their children and pets.”
This year’s Oscar bag, titled “Everyone Wins”, included items such as pre-paid trips, skin care, gourmet food, candles, board games, and a personal coaching session.
Gifts with a philanthropic armenia mobile database angle are also big hits. One year, Halo Pets offered recipients a 10,000-meal donation to an animal shelter of their choice. Lash says these gifts were redeemed by Julia Roberts, Julianne Moore, Meryl Streep, and other A-listers.
Products from The Chai Box
The Chai Box got on Distinctive Assets’ radar after being selected as one of Oprah’s Favorite Things last year.
Monica’s mission with her company is to educate people about how to make a traditional cup of chai using sustainable ingredients. She saw the Oscar bag as a way to continue that mission: “When we were approached by DA, we felt that this was a very unique opportunity to spread the love of chai across such an influential group of Oscar nominees,” she says.
Monica was given instructions on how much product to include, but the final item selections were up to her. She was also invited to add a hand-written note to each Oscar nominee receiving a bag.