Artificial intelligence and machine learning in marketing

[kexej28769@nongnue]

In fact, a study by Boston Consulting Group found that companies that have integrated AI for its benefits, specifically data-driven personalization, have increased their conversion rates by 20% . To stay on top of the trends in a market that only benefits from machine learning, read on to explore the key points you'll need to address to lead the change and capitalize on the opportunities presented by digital marketing trends for 2025.

As we already mentioned, artificial cambodia whatsapp number data intelligence is revolutionizing how brands understand and relate to their customers, increasingly in a more human way, personalizing content, allowing for hyper-precision segmentation, predictive analysis and even lead nurturing in real time. It is not for nothing that Gartner predicts that 30% of messages to capture leads will be generated by generative AI by 2050 .

A very clear example is chatbots, which improve the customer experience by handling multiple queries simultaneously, through advanced algorithms and natural language recognition, removing the need for companies to have a specific team to respond manually. According to data from Reimagineit , 63% of users prefer to interact with chatbots than wait for written human interaction. And they also manage to optimize operational resources, reducing customer service costs by up to 30%.