Due to their shortcomings, hypermarkets like VB and Ozon will not replace online stores of brands, but will only relaunch them at a new level and in a new quality. Here are just some of the features of your personal online store that are not and are not expected on marketplaces:
Your own online store design and branding. You will be able to visually stand out and be remembered.
Specific interface. Unlike the universal logic of the marketplace for selling everything to everyone, you can design your site for convenient selection and purchase of your product. So selling tires and wheels differs from selling mattresses, dishes or bed linen.
You can get free search traffic from Yandex and Google simply because your product and category pages will be indexed by search engines.
Use all the existing capabilities of advertising systems such as Yandex Direct, VK Advertising, etc. Attract visitors who are looking for your product or who were interested in such a product, but have not bolivia mobile database yet bought it. Do remarketing - sell to those who have already visited your site. Reach out to customers of competing stores with a more advantageous offer. Use targeted advertising, aiming ads at specific groups of your audience, selling fishing rods to fishermen, tourist goods to travelers, pet food to dog and cat owners, etc.
You will be able to organize multi-stage advertising campaigns, building a long-term strategy from acquaintance with the brand, first purchase, repeat sales and up to the customer's loyalty to your store, when he buys himself and recommends your site to his friends.
Word of mouth is the best advertising, and it will work for you. Having worked on creating a quality product and service, you will launch a wave of recommendations that will bring customers not to the marketplace, but to your site.
You can easily organize any promotion on your site. You will be able to motivate to buy more - discounts on quantity, order amount, promotions on sets and selections of goods. Encourage people to try new products with special offers. Bring back old customers with coupons and personal discounts.
You will be able to tell about your product, production, what makes you different. And convey this on every page of your website, in any way that exists: through infographics, diagrams, videos, articles, tests and certificates, reviews and comparisons. For the differences that are important to your customers, they will be ready to pay the difference that allows you to get rid of the price race with competitors.
On your website, you will be able to provide customers with a personal approach and care. Resolve a problematic situation with a product, turn any negative into a positive, preserve and increase your customers' love for your store.
Improve your products and their presentation endlessly by analyzing user behavior on your site via Yandex Metrica, conducting comparative testing and directly collecting feedback from your customers.
You will carefully accumulate a customer base and build a customer relationship management system. Your personal online store, simply by selling, will accumulate valuable capital - "warm" customers who have gained experience interacting with your company. This asset provides stability and guarantees the sustainability of the business even in the current era of change.