A true story about how an entrepreneur from Ivanovo used 7 simple approaches and increased conversion on his sales website by 3.5 times. The whole work took him 14 days despite the fact that the 7th stage was too new for him. It should be noted that it was this unusual step that became a real catalyst for conversion on the landing page.
Money for a gift
Ivan is engaged in consulting services in the manufacturing sector. Although, of course, what helped him is also true for other areas.
Let's start with the fact that Ivan already had a good landing page: stylish, full, with all the necessary sections. The site regularly brought customers from advertising in Yandex Direct. But there were few orders.
Ivan understood that there were few orders, because panama mobile database advertising costs ate up a significant part of the profit. So Ivan felt sorry to share with Yandex every month.
And once he even had to refuse the chosen gift for his wife Anya for her birthday. They had been married for 5 years, and Ivan wanted to give her something special. He was thinking about buying jewelry, a dress, or even a trip abroad. But it was the beginning of the month and he needed to replenish the budget in Yandex. After all, without advertising you won't get orders. Frustrated, Ivan firmly decided that the situation had to be changed!
Ivan, being a techie by education, decided to take a quality path: to increase the conversion on the site. More conversion means more orders with the same advertising costs. First, Ivan read 12 guides on conversion optimization on commercial sites and then decided to apply the most proven methods.
Parrot Blot
First, the entrepreneur reworked the headline on his page to include a value proposition. Ivan discovered by looking at visitor behavior in Webvisor that 8 out of 10 visitors read the headline, but only 2 out of 10 looked at the rest of the page. The main discovery for him was that the attention of a modern buyer is no longer than that of his parrot named Blot. So, having made the headline valuable and catchy, he did not stop there.