This is also an important reason for the rapid rise of Pinduoduo and Kuaishou in the past two years. In a rational consumption channel, excessive pursuit of brand premium is not feasible, and only cost-effective products have a way out. The sales of white-label products have soared in the past two years. This logic also applies. Should e-commerce please merchants or consumers? Should e-commerce platforms pay more attention to merchants or consumers? There seems to be no standard answer, but time and reality have given the final answer. As an old e-commerce company, Alibaba paid more attention to merchants in the early years.
"Focusing on merchants and neglecting users" is also kenya phone number list considered a major feature of Alibaba. In the early years, Alibaba emphasized that it would "make business easier for everyone". In the earlye-commerce and did not know how to sell online. There was nothing wrong with Taobao's idea at the time. But now the times are different. E-commerce has developed and matured. Platforms should not only focus on how merchants can sell good products, but should focus more on letting consumers buy good products. For a long time in the past, Taobao and Tmall's platforms have become bigger and bigger, and their business has developed faster and faster, but users have not felt better service.
Sometimes conflicts arise between users and merchants. When merchants cannot solve users' problems, the platform's customer service either cannot be contacted or cannot solve the problem after contacting. The customer service efficiency is very low, and many users have complained about this kind of problem. In those years, during the annual promotion activities, users finally enjoyed some discounts. E-commerce platforms also vigorously promoted discount prices, but in the end, users did not feel that they were really cheap, but various rhetoric and routines. The algorithm is also very complicated. Users have to meet various requirements to enjoy discounts.