If we talk about common fears that artificial intelligence will soon put people out of work, including in PR, our experts emphasize that as long as we can answer the question “so that what”, neural technologies are not capable of replacing us.
When ChatGPT appeared, everyone said, "Well, that's it, now copywriters and PR people will definitely disappear, and only artificial intelligence will remain." I don't believe it, and here's why. ChatGPT collects a lot of different information from everywhere, but it is the person who determines what is true and what can be used. I don't really like the expression "we create meanings," but that's exactly it.
Dmitry Smirkin
To sum up the meeting, the current situation in the PR industry is as follows:
— the audience’s interest in business news and uruguay mobile database environmental issues is growing, and there is a demand for business participation in various social initiatives;
— companies are still cautious in external communications, hence their interest in closed offline events;
— the number of government tenders is decreasing, but the demand for anti-crisis and international PR is growing;
— top PR experts are leaving for private practice, and young PR specialists are concentrating on the instrumental part of the profession.
Following this "Media Wednesday", another article was published in the blog - " Government Publics, Personnel Shortage and the Search for Meaning: What is Happening in Political PR in 2023 ". It collected the opinions of experts on changes in communication between government agencies and citizens.