Craft social media accounts that genuinely attract Gen Z’s interest and encourage them to become followers
As individuals who have grown up as digital natives, it’s hardly astonishing that Generation Z relies heavily on social media, and this reliance significantly shapes how these young consumers make their purchasing decisions. Brands seeking to engage with this younger consumer base must comprehend the nuances of effectively connecting with them and building a robust following on platforms such as Instagram, Snapchat, TikTok, and YouTube.
According to Snapchat, its canada mobile database social platform reaches 90 percent of 13-24-year-olds in the United states, outperforming Facebook, Instagram, and Messenger combined within this age group.
Instagram stays attuned to Generation Z’s trends by embracing the shift towards a more visually-driven online environment. Given Gen Z’s declining attention span and propensity to switch between various apps and social platforms, creating concise, engaging stories is advantageous. The Stories features on platforms like Snapchat and Instagram are well-suited for attracting and converting younger audiences who crave swift, compelling content.
With Gen Z watching an average of 68 videos daily, it’s imperative to ensure your video is part of that consumption. By creating videos that showcase your brand’s content, you can effectively connect with the ever-searching and video-hungry young consumer base. These videos benefit your YouTube channel and can be utilized across your website, social media, and email marketing campaigns. A well-structured video marketing strategy has the potential to boost engagement, cultivate brand loyalty, and drive business expansion.