Since its initial launch in May of 2022, Shopify Audiences has helped merchants like you get better results from their digital ads.
With our best performing algorithms yet, we’re seeing our participating merchants reduce their cost per acquisition by up to 50%.
And today, we again bring you something new: Audiences v2.1. This release delivers a host of integrations, including new platforms TikTok, Snapchat, and Criteo, expanding from Meta, Google, and Pinterest, for representation across all major ad platforms. Additionally, we’ve launched a new benchmarking feature, which allows you to compare your advertising to that of stores like yours.
Whether you’re brand new around here or a seasoned pro, Shopify Audiences has what you need to maximize your ad performance, providing you with a much needed finland mobile database advantage in a digital ecosystem that’s made acquisition so tough.
Let’s take a look at the features that make Shopify Audiences better than ever, and learn how you can use them to your maximal advantage.
Table of contents
What is Shopify Audiences
What are the benefits of using Shopify Audiences?
Getting started with Shopify Audiences
Tips for making Shopify Audiences do more for you
Happy Hippo: Establishing its own presence with Shopify Audiences
What is Shopify Audiences?
Shopify Audiences helps you find more buyers across all major ad platforms, with personalized audience lists and insights available only on Shopify. Audiences is free and available exclusively to Plus merchants using Shopify Payments and operating in the US or Canada.
Audience lists are based on millions of commerce intent signals from across Shopify. These lists automatically export to your connected advertising accounts to give your audience targeting a degree of relevance and specificity not available on the ad platforms alone. The precision is multi-pronged, with the ability to customize based on funnel stage and ad platform.