Ongoing operational costs (financial expenses and human resources)

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As explained when comparing paid ads with SEO-conscious content creation, paid ads incur operating costs.

Operational costs include not only the expenses involved in delivering ads, but also the human resources required for installing and adjusting measurement tags, analyzing and improving delivery results, and learning about programmatic advertising information that is updated daily.

Delivering an ad is not the end of the process; costs bolivia number data are incurred on an ongoing basis, so you need to plan your budget for the long term.


However, even though there will be ongoing costs, it won't be a problem as long as you are making a profit, so look at the results of your ad delivery, such as cost per click (CPC), conversion rate (CVR), and cost per acquisition (CPA), make a rough estimate, and use that to make your operations.

In addition, it is a good idea to cover the information on programmatic advertising, which is updated daily, by looking at the release information of each medium, checking the owned media of programmatic advertising agencies such as ours, collecting information on Twitter, etc. Of course, it is desirable to be hands-on and touch the management screen every day.

Reference: New features and announcements | Google Ads Help
Reference: For current advertisers | Yahoo! Ads