How to choose suitable testers?

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Select several testers from the target group. Choose them so that they represent different user problems . Let's stay with the example of wooden buildings - select a user who wants to build immediately; a user who is just testing the market and is not going to build yet, and then someone who already has a house. This will give you valuable feedback on what they solved during the construction. You can solve these problems in advance. It is optimal to have different age groups, want women and men - both have completely different perspectives.

Less is sometimes more. For an amateur test, it is enough to select 3-6 testers . It depends on how many personas you have. Even 5 testers will reveal 75% of the major usability issues.

Number of testers

You can reach out to users directly from among customers, you gcash database can place a banner on your website or social media inviting users to participate in testing, or you can ask a recruitment agency to recruit you.

But always check the testers. You can send them a short questionnaire, and based on the answers, choose the testers you need. Contact each tester. Arrange a meeting with each one separately, even with such a small thing you can establish personal contact .

What for?
It may happen that testers will be willing to help you just like that. But most of them will be pleased with a small gift. They will praise you among their friends and you have free advertising. If you have a lovebrand or attractive products, you can give users a gift . An alternative is a gift voucher of a certain value, or financial compensation.

Get creative – are you testing a new website for selling luxury cars like Ferrari, Lamborghini or Rolls-Royce? Offer a free weekend rental as a reward. Are you selling fashionable hats? Maybe your customers would enjoy a millinery workshop and the opportunity to make their own hat. You already know your target audience, so choose something they enjoy.

How expensive should the gift be or how much should the tester get? Again, decide according to the target group. Usually the value of the reward is in the hundreds of crowns. They will spend at least an hour with you plus travel. So offer them at least as much as they can earn in 2 hours.