Follow-up to maintain engagement

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This tool dials the next number on your contact list after the previous call ends. It also detects busy signals, voicemails, and disconnected numbers. Most integrate with your CRM.

Conversation analytics software:
A tool like Gong will record and analyse your cold calls, providing insights into how to improve them.

These B2B technologies enable you to focus more on building relationships and less on administrative duties - which is a major win for any cold caller!

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An excellent tip for cold calling in sales is always to follow up after a call.

This keeps you top of mind when prospecting, and when you send a personalised email or message recapping the main points of your conversation, it shows that you value their time but also reinforces your commitment to helping them.

Include any promises you made or additional information you mentioned during the call. Also, include a clear call to action, whether scheduling another call, providing further details, or inviting them to an event. Keeping the tone friendly and professional can help maintain that initial connection.

You can also consider a follow-up voicemail or voice note:

Customised voice messages and videos are excellent strategies for encouraging prospects to engage. They are particularly effective for prospects you’ve struggled to connect with. Data shows that using voice notes on LinkedIn can lead to a 7x boost in response rates.