Organic search is a massive part of most businesses' website performance and a critical part of the purchase funnel that ultimately drives users to complete a conversion or engagement.
Google owns a significantly larger share of the nigeria mobile database search market than competitors such as Seznam, Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and many others.
This doesn’t mean that all other search engines don’t contribute to brand visibility – they do. It’s just that Google owns a significant portion of the overall search market. That’s why it’s important to follow its guidelines. But the remaining market share owned by other search engines is also valuable to brands. This is especially true for brands in niche verticals where voice and visual search play a crucial role.
Google, as the most visited website in the world, is also one of the most popular email providers.
YouTube is the second most used search engine, accessed by 2.5 billion people at least once a month, or 122 million people per day.
We know that the vast majority of the world with internet access visits Google at least once a day to get information.
Being highly visible as a trusted source of information on Google and other search engines will always work in your brand's favor. Quality SEO and a quality website will get you there.
Organic search is most often the primary source of website traffic
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