Big data, data-driven, internet of things

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This has transformed the way people choose items in their consumer basket. Even when ordering a snack, for example, it is common to check other consumers' reviews and use this general information to determine whether or not you should buy from a particular company. Digital transformation trendsknowledge of the latest innovations in digital transformation will allow companies to adapt to modern market realities.

, virtual and augmented reality, artificial intelligence, machine doctor data learning, business intelligence and marketing automation are just some of these digital transformation trends. I'll talk a little about each of them: big data and data-driven marketingthe mckinsey global institute report says that the volume of data grows % per year. This happens due to the increase in technologies, data automation and more people's access to the internet.

However, to be successful in this strategy it is necessary to analyze this data and transform it into an action plan, to obtain better information and have a valuable competitive advantage. That's what big data does! Furthermore, big data and data-driven marketing make it possible for all important decisions to be based strictly on data and analysis. Therefore, for a successful digital transformation journey, you will need to establish new ways of leveraging and monetizing data.