G – Objectives
Always remember to define your campaign goals from the beginning. When you know what you want to achieve with each seasonal campaign , it’s much easier to measure results.
Do you want to increase your sales, increase your brand awareness, get more visits to your website or do something else?
When you have clear goals, it’s much easier to choose useful content and calls to action. The end result is a more targeted campaign that inspires people to take the next step, whatever that may be for your business.
A holiday theme makes your emails engaging and relevant. It makes sense: people physician data want to see things that are relevant to what’s happening in the world around them.
Using seasonal images and special calls to action (like “Buy your gift now!”) will help you create holiday spirit and get people to engage with your emails.
The most important thing to remember is to make sure your holiday theme matches your brand for a memorable yet seasonal look.
I – Incentives
Special offers, such as discounts or free gifts, are great incentives that are perfect for getting customers to take action.
With that in mind, consider offering “Buy One, Get One Free” deals, special discounts for new subscribers, or even a small gift with every purchase to generate more interest.
Another effective strategy is to run a social media contest where your audience has the opportunity to win a prize, such as a product or a gift card to your site. With a little planning and an eye-catching prize, it’s possible to use a giveaway to grow your email list during the holiday season.