Entertaining content can bring amazing results: it breaks down barriers, brings people closer and creates trust between the company and the client, demonstrating that the brand speaks the same language as its audience. At the same time, it is a great opportunity to get free coverage due to virality and break through banner blindness. This also reduces the cost of customer interaction with the brand.reading time - 4 minutesJune 2023
Because the more users pay attention to the content/banner/advertisement, the more they click on it and eventually become customers. Humor distinguishes the brand from competitors, provokes emotions and thus helps to be remembered and increase recognition.
Humor is not a joke: possible risks and “safety precautions”
Entertainment content brings a lot of benefits to business. But there are pitfalls here too - one wrong move and a wave of hate is engulfing you. An inappropriate, untimely joke can accidentally offend iran mobile database and upset many people, and angering your readers is usually a bad idea. Therefore, when including humor in content, it is worth remembering the risks and adhering to the following rules.
Don't joke about dangerous topics: religion, abuse, shaming, tragedies, sexual and national minorities.
Make memes and jokes lifelike, as simple and understandable as possible.
Study your audience and their tastes.
Don't laugh at your customers and competitors.
Make publication decisions as quickly as possible.
Keep a close eye on trends, both positive and negative.
From theory to practice
To create entertaining content, you will need some skills and traits. Such as adaptive, creative thinking and good eyesight. Fortunately, all these skills can be developed. To do this, you need to watch, read, listen and observe people around you a lot. Learn to react quickly to certain situations and have time to adapt. A sense of humor is desirable, but not necessary. It is much more important to understand what will be funny to your audience and what will not.
Where to get ideas?
Borrow from personal experience of your daily life and conversations about others.
Watch comedy shows, public pages, stand-ups and meme libraries (for example, Memepedia).
Surf social networks.
Follow the news, newsbreaks and trends and analyze how you can use them in combination with your brand.
Brainstorm with your team and generate ideas.