Defines the medium by which the survey will be conducted

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The channel through which the survey will be conducted depends greatly on the type of business. In the case of SaaS products, for example, it can be done by the tool itself (via a voluntary or mandatory access link upon login). In this case, it is important that the survey is available for future changes in responses.

In addition to this method, you can use social media. The tool is ideal for getting closer to the user, building relationships and measuring the degree of happiness or dissatisfaction they have, through interactions.

Tools like Likealyzer and Klout help you monitor what people are saying about your business on social media and find out whether opinions are more positive or negative, as well as what influences those thoughts.

The blog is also a good research tool. You can, for example, have them answer the questionnaire, in landing page format , whenever they want to have access to exclusive content.

Finally, you can use the online service (via chat) to request that they answer the questions once the communication and email of the users is finished, offering something in return (prize) for participation.

Measure the results
There's no point in having data if it's not analyzed to obtain insights that lead to concrete actions . That's why it's important to establish metrics to know what users' responses say. A lot of information is subjective and hidden in raw data and must be discovered in the analysis.

When formulating questions, you must know bulgaria phone number list what you want to discover with the answers to facilitate both measurement and analysis.

For example, if you want to find out which feature is most important in your SaaS product, ask the user which features they find essential and why. The most important feature will be the one that is most present in all the answers.

It is good to remember that the questionnaire should always be administered at the most convenient time possible for the respondent. In addition, he should have the feeling that he is contributing to something great, which will benefit others and himself.

The search for quality improvement must be a constant objective and satisfaction surveys are what will allow the business to evolve, always adding more value to the brand. We hope to have answered the question " How do I evaluate my SaaS product? ".

Take advantage of the opportunity and continue learning about the topic in our article Marketing Tools for SaaS !