Which ones are more important?

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From a strategy perspective, both branded keywords and more general keywords are essential for the success of Content Marketing, precisely because they fulfill different objectives at their respective stages.

Keywords used at the start of lead nurturing, i.e. customer acquisition, are aimed at gaining a number of readers and visitors to blogs. This will increase your ranking in search results, for example.

Branded keywords, on the other hand, will be crucial in the more advanced stages of lead nurturing, that is, when you already understand who the potential companies and brands are to solve your problems.

Considering that you have other solutions to chile phone number list turn to, securing a quick and definitive answer to your search can make all the difference in winning that potential purchase. So, in this case, it is the branded keyword that will lead you to success.

Is it worth sponsoring your results?
The most correct answer to this question is: it depends on the strategy, the results obtained and the objectives. Some experts believe that in a search result where the keyword is already contextualized with the company name, it does not need sponsorship, don't you think?

But it is necessary to consider that the competition can use this resource to attract your potential customers in an opportunistic way, since, in the search experience, users always end up clicking on the first results. That is, your competitors may be highlighted in SERPs with the specific name of your company.

On the other hand, investing in keywords not associated with the brand can generate more sales opportunities to filter and manage the user in the rest of the process, promoting a successful closing. If the budget is limited, it will also be necessary to make such considerations, okay?