Optimize for no-click search

[zihadhasan012]

When the focus of your SEO strategy is on brand awareness, clicks and traffic are not the central element. The important thing is to strengthen your brand, right?

So keep in mind that Google's results page is increasingly bringing ready-made answers, which often eliminate clicks and traffic to websites. Google wants to reduce the steps for the user, so it has been investing in elements such as the knowledge graph and featured snippets .

Google's strategy seems to be working: according china phone number list to Moz , around 40% of searches do not result in clicks. Good for the user, but for websites, is this good?

When focusing on brand awareness, think about how your goal is to make a good first impression and get your brand recognized. So, the important thing is to have your name in the SERP, with the answer the user wants, without worrying about whether they will click or not .

So, optimize your site for zero-click searches. First, create SERP snippets that add value to your content. Title, URL, and description are the main elements to optimize, delivering the concrete answer the user wants, to have a chance of reaching featured snippets.

Additionally, optimize searches with local intent . In these types of queries, Google brings a summary of Google My Business , which often does not generate clicks to the site.

But your business will be there, among the top local results, with contact information, photos, reviews and all the registration options, which will increase brand awareness.

Customer reviews, in particular, weigh heavily on brand perception and Google local search rankings. Because of this, encourage customers to leave reviews and engage with comments on Google My Business. The more positive reviews you receive, the more points you'll earn in local SEO.