5. Email sent by Adidas at the Boston Marathon

[zihadhasan012]

In 2017, Adidas made a huge mistake when sending an email to Boston Marathon participants. The subject line read: “Congrats, your survived the Boston Marathon!” which meant: “Congratulations, you survived the Boston Marathon!

Although the company's intention was to congratulate people for completing the race, it is impossible not to remember the tragedy of 2013, when a bomb killed three people and left nearly 260 injured, among those accompanying the event.

The message caused great discomfort among the participants and many felt offended. The reaction on social networks was inevitable, as several people posted messages on Twitter. In response to this negative repercussion, the company apologized for sending the message and expressed regret.

In situations like this, you need to act quickly to prevent the negative repercussions from getting worse . That's why it's important to listen to what the customer says and admit that mistakes happen, as well as apologize for the inconvenience caused.

6. Altering the shape of Toblerone chocolate
In 2016, Mondelez, the maker of Toblerone czech republic phone number list chocolate, altered the shape of the chocolate produced in the UK, leaving a larger space between each triangle. Many consumers did not approve of the changes and protested on social media. The issue ranked second on Twitter, after the 2016 US elections.

Toblerone marketing mistakes
Source: Amanaquesos
In response to the negative response, the company issued a statement explaining that the change was made to avoid an increase in the price of the product, as there was an increase in the cost of production.

Changes to traditional products, such as Toblerone, must be made with great care and attention to avoid negative impacts. The large spaces between the triangles made consumers feel disharmony in the product and caused a feeling of loss .

In 2018, the company reconsidered its decision and returned to the original size, while the value of the product increased considerably, by nearly 200%, according to the British news website The Guardian .