9 Tips on How to Do SEO for Small Businesses

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The digital world is a huge space contested by companies. Just like the real world. However, in the traditional sphere, there is a fight for space in a place of good visibility or for advertising opportunities on radio/television and other media.

Online, the dispute involves several other media, where the main one is undoubtedly the Google results page (and other SERPs) . To stand out on this page, companies have two options:

paid ads;
SEO (Search Engine Optimization) .
In this sense, understanding the principles of SEO for small businesses is essential, as it is very useful for managers to demonstrate their value to directors, developing the online brand without the need for large expenses, investing resources better and generating better results .

If you want to be part of the vast and profitable universe of SEO and absorb the top tips for success, make sure to carefully follow the topics below.

In this content you will see:

What is SEO?
On Page and Off Page
What is its importance for small businesses?
9 Tips on How to Do SEO for Small Businesses
What is SEO?
SEO is the name given to strategies and techniques that aim to optimize a website to ensure better positioning in search results . In other words, it is a set of good practices that adjust content to meet search engine rules and therefore allow a website to be found.

As today's consumption has changed, with the Internet playing a key role in educating people before they buy, SEO has become a real goldmine. The area has become powerful for many companies, precisely because it represents the possibility of growing the business through digital efforts.

After all, the dispute that used to be denmark phone number list exclusive to offline marketing has now reached the virtual world. Positions on the results pages are the subject of competition, as the sites that appear first on the page are more likely to capture the user's attention and the much-desired click.

Hubspot data proves it: 75% of people don’t even go past the first page of results . Other research from Zero Limit Web shows that 67.6% of clicks typically go to the first 5 organic results in a SERP .

SEO is a set of actions that generate organic traffic, and is therefore an alternative to paid channels and sponsored link ads.

seo for small business
In this sense, it is also worth highlighting the opposite reasoning: these practices serve to prevent the domain from being punished by search engines, according to their rules and definitions . It is a way of keeping the company safe and accessible in the digital environment.