How to meet the demands and challenges of expanding your company's digital presence

[zihadhasan012]

When a company only has a website or a social media profile, it is easier to manage its online presence. A few professionals, a few tools, certain strategies and a few investments are enough to make everything work.

But companies want – and need – to grow. They gain visibility on the Internet, receive more and more visitors to their website, gain more clients, make more sales and open new digital channels to communicate with consumers. This is the scenario that is expected of a growing brand!

What you don’t expect — but inevitably happens — are the additional demands and challenges associated with growth. As a brand grows online, it may also find that its website doesn’t support as many hits, the marketing team can’t create material for as many channels, the SAC can’t handle as many messages, and many other realities.

The expansion of companies' digital presence brings with it bonuses and burdens . So, in this article, we will assess the importance of online presence and why it is necessary to expand it, but also how to prepare for the changes that this growth brings. Specifically, here you will find the following:

What is the digital presence of companies?
What are the benefits of an online presence for a brand?
What have professionals failed to do when it comes to creating and expanding companies' digital presence?
How to solve the demands of your digital presence strategy?
What is the digital presence of companies?
Digital presence is the way a brand manifests itself on the Internet. This can happen across a wide variety of online channels, such as websites, blogs, social media, emails, search engines, paid ads, mobile apps, influencer partnerships, and many others.

Even if they don't want to or plan to, brands have an online presence. Even if you don't have a website or social media profile, consumers have probably already talked about your product experiences online, and your employees have already posted photos of you around the office. It's also quite possible that other sites, such as business and service directories, have listed your business's details.

There is no point in running away: your brand is germany phone number list already there. And, when it is due to the actions of third parties, your digital presence is not under your control. You are not there to respond, interact, tell your stories, show your points of view.

Therefore, it is necessary to build a planned digital presence . It is a strategy that shows your brand identity, that speaks to your consumers, that delivers something of value to their lives and that helps achieve your company's goals.

This identity in the web environment is directly related to digital marketing . Like any marketing strategy, it requires planning, execution and measurement, with the definition of objectives, indicators, target audience, buyer persona, channels and schedules.

This way, you can ensure that your digital presence fulfills its role in your company's marketing and generates results for your business.