Find what you are missing

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During your benchmarking, look at what all of your competitors have in common. Find the top consumer complaints and see if they are related to any shortages in the market. Often, dissatisfaction is about pain or need, and you can use that information to expand your organization's opportunities.

Discover 5 strategies to beat the competition and get ahead
After gathering the information, follow these strategies.

1. Sell something intangible
The intangible is related to the emotional aspect of the consumer and is one of the best ways to differentiate yourself. A good sports store, for example, does not only sell shoes, but also comfort for the feet, the feeling of freedom when running, the confidence that the product will not cause injuries during physical activity, etc.

This also corresponds to good user indonesia phone number list experience , which is the sensations that the customer perceives when interacting with the brand and the services offered. Keep in mind that investment in this aspect must be constant, as it guarantees greater attraction, conversion and loyalty.

2. Provide training and practice endomarketing
Happy and recognized employees tend to work better and offer higher quality services. All this positive climate is reflected in deliveries to customers, which also makes the company stand out.

Endomarketing involves practices related to increasing motivation and developing skills. As a result, the agency will have more productive and committed employees with deliverables. Some ideas to put this into practice are:

free or discounted courses at partner companies;
positive feedback and recognition for those who excel;
social events and celebrations on special dates;
offering interesting gifts.