As we saw in the previous topic, user satisfaction remains extremely relevant to the success of an SEO strategy. However, it is important to note that this satisfaction does not depend only on qualified and relevant content. It is necessary to offer a complete experience.
Investing in user experience (UX) techniques is therefore one of the top SEO trends for 2021. But what does that mean?
Don Norman, co-founder of Nielsen Norman Group, coined the term UX. In this video, you can watch Norman explain the concept.
When applied to Digital Marketing, UX relates iran phone number list to the user's interaction with the brand's channels. It should happen in a simple, accessible and barrier-free way.
In other words, when your visitors access your website, they should find fast-loading pages, intuitive menus, and other elements that make the experience richer and more efficient.
From now on, Google's algorithm will also take all of this into account. The information comes from a post on the Google Webmaster Central Blog , which explains how the algorithm evaluates the experience on the page to determine your ranking position.
SEO Trends
So, if you want to maximize your SEO results in 2021, you'll need fast, stable, and interactive pages. To keep track of your pages' current performance, it's worth taking a look at Google PageSpeed Insights .
3. User Experience (UX)
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